Break the Stigma
Help 97X #breakthestigma around mental health.
Bret Michaels is a multi-platinum superstar who has turned his passion for music into multi-faceted brand. With a legendary career that encompasses record-breaking touring sales, Reality TV stardom, chart-topping songs that have sold over millions records, product endorsements as well as dedication to philanthropy, Bret is supported and followed by three generations of loyal fans. As the front man of Poison, he helped define the rock-n-roll scene on the Sunset Strip. One of rock’s most iconic and enduring bands, Poison’s massive success includes selling over 50 million records worldwide and numerous hit singles (Every Rose Has Its Thorn, Unskinny Bop, Something To Believe In, Nothing But A Good Time and Talk Dirty To Me). In addition to being a reality TV superstar with some of the highest rated reality shows in history, Bret is a lifelong type 1 diabetic. An entrepreneur, Michaels has created the multi-million dollar selling Pets Rock Collection with PetSmart, launched his own line of custom guitars and created “Bret’s Blend, Diet Trop-A-Rocka” which is a number one selling beverage for Dr. Pepper/Snapple Group. Michaels, personally and through his Life Rocks Foundation has helped raise millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, Veterans organizations, PetSmart Charities, Operation Homefront, Fealgood Foundation and more.